Perceptions of a brand are increasingly driven by how they are experienced within the digital space. We help companies of all sizes create tangible relationships between brand and user, through unique and ownable motion, interaction and visual design.
Translation of traditional brands
Why are digital brands important? Well in a world where we are all constantly on our phone or laptop, most (if not all) our perceptions of a brand will be greatly influenced by how we experience them digitally.
Digital brand is about communicating your brand’s story and presence in the digital space. If this is done effectively you can create a brand advocate in someone who may not have even purchased your product or service. Alternatively, years of credibility can be ruined in seconds by poor digital experiences and ill-conceived digital brand strategy.
We can take a brand that was not conceived digitality and translate it into a unique proposition which will differentiate your business from the competition, and help form meaningful connections with your target audience.
A guide to all digital touchpoints
The ways in which your brand is experienced and displayed will differ greatly depending on the device, platform and audience. We can help you by creating digital brand guidelines that take into consideration the multiple factors associated with these various brand engagements.
We can help you make a digital brand that is inclusive, enabling users who have visual, auditory, motor or cognitive disabilities to navigate your website or mobile application easily.
Ownable motion & interaction
Within digital brand, how a brand feels is as important as how it looks. Traditional branding was static, but animation, transitions and videos are a core part of how we experience brands online. Motion can provide subtle navigation cues, guide interaction, give feedback and greatly improve a user's experience. All of these movements can be underpinned by motion principles that are as unique as your logo, adding to the quality of the expreince and the tangible nature of the relationship between the brand and the user.