Growth (often described with marketing buzzword 'growth hacking') looks at all aspects of customer experience in the marketing funnel. It's a fusion of long-term strategy and sprint-based activity that drives optimised outcomes for both businesses and their customers.
The problem we solve
In most modern businesses, ownership of the marketing funnel is notoriously fragmented. An agency may look after Acquisition, an in-house team leads CRM, and experimentation to drive conversions sits indefinitely on the horizon. And that's before we even look at who owns what data.
How, then, are these activities to drive growth, if each is acting independently of one another? Of course, an increase in clicks implies positive movement at the top of the funnel, and email open rates may indicate engagement in some form–but are these activities truly benefiting your business? Enter the Growth Mindset.
Our approach to growth
Our approach to growth begins with understanding your challenges. By examining your organisation in detail, we can define a single measure of growth “the North Star Metric (NSM)“ reducing the number of objectives to one. This metric is the key to continuous growth and will differ in every sector.
Ways we can start working together
While we're able to offer a fully managed growth service that incorporates all activity, we understand that our clients have fantastic in-house teams and partner agencies who we can support. Whether you require a complete growth team, or a one-time workshop to define your NSM, we're here to help.