Website design & build | Strategy & Planning | eCommerce | User experience | eCRM
Luxury fashion designer Charlotte Simone turned to Tangent to redesign and build her eCommerce site.
Using the Shopify+ platform we built a fully responsive site using a mobile first approach. The site’s main objective was to increase sales through inspirational and enticing content. We achieved this by showcasing beautiful product imagery in full screen width, lean product page designs, and clever social integration that guides users through an intuitive customer journey.
From site map & wireframes to design & build, the project was completed within a tight timeline to coincide with the designer’s next collection launch.
The new website includes wish list technology, a press page and a lookbook to show off the different collections.
We also put together a comprehensive CRM strategy that identifies key points where she can engage her customers further and deepen the relationship. We designed and built a new suite of branded emails that reflect the new tone and style of the website.