‘Design like a scientist’- Webinar
Hands up if you’ve recently made a design decision based on assumption!
In May, our Experience Design Director Richard Trigg co-hosted a webinar discussing how to take a more analytical and scientific approach to design. He shared approaches and tools to help make better design decisions using insight and data, and leaving assumptions behind.
- The North Star Metric: Defining the problem and assigning a quantifiable metric to measure success.
- How to design like a scientist: Techniques and tools we use, including Usability Hub, Treejack, and Eyequant.
- Real client examples: Lessons learned from research and testing.
- How to get started: Simple changes you can make to start optimising your digital presence.