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Fashion

Charlotte Simone

Strutting the fun & colourful brand from the catwalk to a new eCommerce platform
Luxury fashion designer Charlotte Simone turned to Tangent to redesign and build her new eCommerce website on the Shopify+ platform. From the elegant popsicle scarf to the cheeky sass cap, the brand’s colourful and fluffy accessories took centre stage thanks to full width imagery. The project was completed within a tight deadline to coincide with the designer’s upcoming collection launch.

WIREFRAMES

Charlotte wanted a more visual design, with stronger design features and smarter functions.
From browsing to check-out, we provided a full set of wireframes that mapped out the end-to-end customer journey, and carefully considered the user flow across the site.
Charlotte Simone wireframes

CONCEPTING

The visual concept needed to reflect the designer's inspiration and taste. We wanted to give the website a personable, yet elegant feel- and bring Charlotte's personality to life.
Charlotte Simone concepting

VISUAL DESIGN

We found the right balance between bold imagery and white space to allow the products to speak for themselves.
Charlotte Simone style
Charlotte Simone homepage
Charlotte Simone website designs
Charlotte Simone fluffy girl

ECRM

We created a comprehensive CRM strategy that identified key areas to engage customers further and deepen their relationship with the brand throughout the customer journey.
We conceptualised, designed and developed a new suite of branded emails that reflect the new tone and style of the website.
Charlotte Simone ECRM
Charlotte Simone components

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