Showcasing how unbelievably good subscription-free satellite TV can be.
With nearly 60% of Freesat web traffic coming from mobile devices, the satellite television provider’s 4-year-old site simply didn’t meet the current needs of the business or the user. Freesat was looking to re-platform to an open-source CMS that would provide them with more flexible templates to support ongoing editorial and campaign activity.
We designed wireframes for their new responsive site and introduced a number of new features that would help 'wobbling' customers with their decision-making process, such as:
- An interactive guide to help potential customers switch from their current TV provider
- A filtering tool to help customers choose the right smart box or smart TV based on their current television habits
- A dynamic FAQ section that answers key customer queries for potential customers and troubleshooting for current Freesat users.
We used Freesat's existing brand assets and applied the bold colour palette throughout the design to enhance key sections and CTAs.
We updated the brand guidelines and style guide, ensuring that new campaign and landing pages would be visually consistent with the rest of the site.